The idea to establish a company specializing in after-sales service emerged following a series of financial crises in Russia, when purchasing power decreased and the consumer market lost its dominance over 7-10 Japanese and Korean giants, making room not only for Chinese competitors but also for numerous Russian brands.

In recent years, the state has done much to make the service industry more civilized:

Most electrical goods are durable consumer goods with a lifespan of up to 10 years, which means that not only repair services but also the availability of original consumables and accessories are necessary to extend the enjoyment from using the chosen product and avoid unnecessary expenses. Therefore, the initial focus in the B2C segment was on establishing an online store.

In the B2B segment, we offer various business models for cooperation as a “Service Provider.” This type of collaboration allows current players in the electrical goods market to eliminate fixed operational costs associated with maintaining their own in-house service departments and facilitates new entrants’ entry into the market by enabling them to concentrate on sales and marketing. Since we treat each inquiry from consumers (B2C) and clients (B2B) as a mini-project, implementing it with best practices and cutting-edge technologies, we have adopted the slogan “Modern Service Solutions” for our business development.